memcon · Uncategorized

How Thick Should My Gold Plating Be?

Precious metal plating on connectors  protect the surface from corrosion.  Sounds pretty basic, but there is a bit more to it. There is the perception that gold is good and more gold must be better.  Not necessarily so.  It depends upon the application. Corrosion typically occurs when corrosive elements in the air reach the connector contact… Continue reading How Thick Should My Gold Plating Be?

memcon · Uncategorized

B2B Purchasing Is More Personal Than You Think

If I were to tell you that the reasons why we buy things are based more on emotion than logic or reasoning you probably wouldn’t doubt me, would you? Certainly with personal purchases we purchase things we don’t need, with money we don’t have for reasons only known by ourselves. Now this isn’t all of… Continue reading B2B Purchasing Is More Personal Than You Think